Busy people who need menu application with more information about food ingredients and the possibility of filtering categories of menu items.
Our menu app for fancy restaurant will let users enjoy informative ordering experience through transparency of ingredients list and nutritional facts which affect users with busy lifestyles by giving them the ability to search and find food and wine on the menu, that satisfy their wishes and health regulations.
My role
Responsibilities:
Lead UX designer, UX researcher , Designer for Menu app from conception to delivery.
User research, paper and digital wireframing, low and high fidelity prototyping, conducting usability study and iterating on design.
User research: summary
I conducted unmoderated usability study and created empathy maps to understand the users I’m designing for their needs. A primary user group identified through research was restaurant guest with higher income. This user group confirmed initial assumptions about our customers. They love to eat healthy organic food and enjoy top quality wines.
Problem Statement
Petra is a busy interior designer who needs menu application with more information about food ingredients and the possibility of filtering categories of menu items because she wants a clearer and more efficient way of ordering food and drinks.
Persona: Petra
Persona: Mark
User journey map
Starting the design
Paper wireframes
Digital wireframes
Low-fidelity prototype
Using the completed set of digital wireframes,I created a low-fidelity prototype. The primary user flow I connected was ordering meal, so the prototype could be used in a usability study. View the Menu app
Low-fidelity prototype
Affinity diagram
Usability findings
Refining the design
Mockups
High-fidelity prototype
Accessibility considerations
Takeaways
Impact:
The app makes users feel like Restaurant menu app really thinks about how to meet their needs.
What I learned:
While designing Restaurant menu app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.